The media industry is experiencing the advent of unprecedented disruptive change that is shaking the very foundations of what has been a relatively stable business model for most forms of traditional media. While the basic premise that “content is king” still holds, it is less easily protected and profitably commercialized than ever. Thus, Media and Entertainment companies cannot any longer depend solely on product innovation to deliver commercial success. They also need to rethink their value proposition and delivery models against a backdrop of fragmenting audiences and unlimited, free access to information.
What skills are needed now?
Those threats also offer unique opportunities for innovative leaders to make a mark and redefine the purpose of their industries. Finding out-of-the-box solutions and identifying the mix of skills and talents required to navigate these turbulent times is at the heart of the type of mandates we like to engage in. Having had the privilege of helping both some of the most successful global digital players as well as many of the more established traditional media companies build their bench strength, we believe that we understand the trade-offs involved in pursuing radical versus evolutionary change, and its talent choice implications.
How can Boyen Haddin support the Media and Entertainment industry?
Boyen Haddin’s work with traditional media incumbents dovetails with our signal reputation for contributing to the growth of media market disruptors and innovators. Our track record with general leadership roles in this complex environment continues parallel to our identifying and enabling of “game-changers” in crucial new areas. Social media, digital privacy, e-commerce, and digital monetization, SEM, and SEO are all areas in which we’ve led our profession in access to and understanding of thought-leaders. We are also well- aware that digital media or content delivered through mobile channels will soon dwarf content delivered online and via conventional means and we are working ahead of this trend to identify and assist emerging leaders in these realms.
Today, our focus is to help clients decide upon and evaluate the “cast” for the play that is now on stage. This cast involves talent with a dynamic hybrid of consumer and technology insights, a focus on value creation, and an ability to lead in uncertain times. We pride ourselves in providing creative solutions to complex problems. In the case of the Media and Entertainment industry, this is rendered more difficult by the breadth of issues the sector is confronted with, including better exploitation of intellectual properties, identification of new revenue models, profitable acquisition of increasingly elusive consumers audiences, and achievement of greater efficiencies.
How we operate
Over the past five years, we have conducted close to 1,000 projects for our media and entertainment clients, spanning a wide range of interventions including senior executive and non-executive searches, management appraisals of existing capabilities or newly acquired businesses, succession planning, competitive talent mapping, team effectiveness reviews, and organizational redesign consulting. Our track record in the Media and Entertainment industry spans all of its major global sectors, namely publishing, broadcasting and cable, film and music production, new media, and marketing services.
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